key moments report in youtube studio channel analytics
May 20th, 2021

Google Ads already has dedicated columns you can use to review the performance of your video campaigns. While these built-in columns are always helpful, sometimes you just need more information. This is where YouTube Studio can be extremely helpful. YouTube Studio’s analytics can provide a ton of data on how organic and paid viewers interact with your YouTube videos.

There are so many...

view trend details button on google ads insights page
May 19th, 2021

It’s been a busy past few months for Google Ads updates. The tech giant has been making several tweaks to various aspects of its platform in an overall attempt to make the product more accessible to businesses looking to advertise.

To add to these technical changes, Google has released its new Insights page from beta.

For the most part, any tool or feature that provides...

May 18th, 2021

I’m a content marketer. I’ve been working as a content marketer, in one capacity or another, for eight years. When coworkers, friends, or family ask me, “What do you do? Like, actually do?” I say that I create content—I’m a content writer—and then I leverage that content in marketing campaigns.

Okay, sure, that makes sense.

But content marketing is constantly evolving...

post covid marketing ideas for US states lifting covid restrictions
May 12th, 2021

Broadway theaters in New York are scheduled to resume performances in September 2021—18 months after they shuttered in the early days of the pandemic.

It’s one of the clearest signs yet that a “new normal” is on the horizon.

Indeed, with about 110 million Americans fully vaccinated as of May 2021, other pandemic-era restrictions are starting to lift on public spaces like bars,...

june marketing ideas nature photography day examples
May 10th, 2021

June. School is out (was it ever in?) No more warm weather teasers. Accordions abound (What? We'll get to that later). June is filled with freedom and fresh air, so you can't afford stale marketing campaigns! While it's important to identify and harness content types and topics that resonate with your audience, it's equally as important to step out of your comfort zone and add some color...

facebook-ad-mistakes-feature
May 5th, 2021

The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a number of iterations. Best practices come and go, new features are constantly being added, and it’s easier than ever to make a simple mistake that could cause your ad campaigns to fall short of your goals.

In this post, I’m going to cover seven common mistakes advertisers make when...

unique blog ideas help
May 4th, 2021

We’ve all been there. You have slots on your blog calendar to fill, but all your keyword research feels meh and all the titles on your to-do list feel uninspired. And if it’s boring you, it’ll bore your readers. You need some inspiration, sure, but more importantly, you need some unique blog ideas—fast.

In this post, we’re sharing how to stop waiting around for inspiration and start...